Generative AI is radically transforming sectors like education, healthcare, media and manufacturing, but managing its risks is crucial.
Retaining trustworthiness in media and finance
One sector where questions of governance and managing AI risks has become most visible is the media industry. The Forum’s Principles for the Future of Responsible Media in the Era of AI highlights that at a time when trust in the media is already declining, genAI creates additional risks as well as opportunities. The paper sketches a framework for a transparent, accountable and well-skilled media industry.

When it comes to the responsible use of genAI, investors also have a pivotal role to play, as the Forum’s Responsible AI Playbook for Investors points out. The need to ensure all AI applications are “honest, helpful and harmless” is not just a technological question but a strategic priority for the investment community. AI must be developed and deployed responsibly to boost risk-adjusted returns.
Education and jobs stand to gain from genAI
When it comes to sectors that stand to benefit from AI, education ranks very highly. AI can help personalize learning, simplify administrative tasks to free up teachers’ time and help address the global teacher shortage. At the same time, the potential impact of genAI in educational settings means that great care has to be taken so that it is deployed responsibly and equitably, the Forum stresses in its report Shaping the Future of Learning: The Role of AI in Education 4.0.

Incorporating AI in all its facets – as a teaching tool and a subject alike – will be vital to giving future jobseekers the skills to succeed in a world of work utterly transformed by AI. As the Future of Jobs Report 2023 underlines, AI will displace many jobs but it will create disproportionately more new ones. Workers must be ready to snap up those opportunities.

Read the latest research insights from the World Economic Forum on how responsible AI can drive innovation: https://www.weforum.org/agenda..../2024/10/generative-

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